When I try to summarize the passing year 2010 I would like to estimate this year as rather good time for the company. The main reason of satisfaction is a progress in terms of growing turnover, which indicates that we found new Customers and the good perspective for the future. The largest group of our customers are home gardeners. We believe that our strategy of information exchange about the effects of our inocula in the Web as well as access to information delivered by us in the Web as well in TV has been successful.
In the category of products dedicated for professionals we have noted higher orders level. Despite of very high production effects (in Spain) we are still waiting for an "avalanche" of new orders which as we are feeling is very close. We are sure that our original technique of application of living mycelium which is unique in the world's scale will be highly appreciated by many customers as it has already been accepted by scientists, in Poznań at the Department of Urban Green Areas and in some other places. Some new experiments established in Germany, Spain and Switzerland should give satisfactory results in 2011.
At the beginning of 2011 we plan to launch new product - i.e. truffle (Tuber sp.) inoculum for Central Europe and in different composition for Southern Europe. We will use own isolates obtained from sporocarps and mycorrhized trees purchased in Spain, France, Austria and Hungary. We believe that our offer will be broadened by very attractive product and soon our customers in their own big gardens will be able to pick not only boletes but also truffles. Detailed list of truffles species can be found in our offer and growing recommendations should be ready together with first commercial truffle inoculum. We are planning to have a special offer for the first professionals who would like to make mycorrhization of bigger areas. So far we have not established a price yet.
We do not foresee any major modification in system of selling of inocula for home gardening but I would like to appeal to professionals of ordering in advance. Mycorrhization service still will be performed by Mr. Jerzy Nieswdba who as certified tree surgeon will be able to deliver a complex solution for tree management in urban environment as well in parks and gardens.
In New Year 2011 I would like to wish a lot of happiness and good health but also satisfactory effects of mycorrhization and high yield of mushrooms from own gardens.
Włodzimierz Szałański